GR23 Marketing
Effective solutions for your business
From 5-10 employees to 150-200, I’m here to help small-to-medium sized businesses get the marketing insights, strategy and delivery that their hard work deserves.
Drop me an email
Recognising your challenges
There's the strategic…
  1. What's involved with a marketing strategy and how do I build one?
  1. Is what I'm doing just now working?
  1. Am I getting value for money from my marketing spend?
  1. How do I get the senior level expertise into my business to help make a plan?
  1. How do I upskill, or better support my marketing team?
Then there's the hands-on…
  1. Marketing tools, platforms, and algorithms change constantly, how do I keep up?
  1. Our sales and product guides need levelled up
  1. From website articles to email copy, we need to improve our messaging
  1. Where do I start when it comes to PR and telling the story of my business?
  1. How do I give my business the LinkedIn shop window it deserves?
…and delivering the solutions to solve them
Marketing Strategy and Design
I help you define who you're targeting, how to reach them, and what makes your brand stand out, then design the strategy to bring it all to life.
Services Include
Audience targeting, brand messaging, channel strategy, marketing roadmaps, and campaign design.
CMO-Level Strategic Guidance
Perfect for startups, scale-ups, and growing teams. I act as your part-time CMO, guiding marketing strategy, team direction, and budget decisions.
Services Include
Growth planning, team alignment, channel strategy, marketing ops support.
Content Creation and Thought Leadership
Thought Leadership and PR
I help you build authority and get noticed in the press, on podcasts, at events, and online.
Services Include
Press releases, story development, media pitching, article ghostwriting.
Content Services
From emails to blogs to whitepapers, I write sharp, on-brand copy that builds trust and drives action.
Services Include
Email and website copy, blogs, case studies, whitepapers, social media content.
Growth and Innovation Services
AI in Marketing
I help you use AI to improve content, automate repetitive tasks, and make faster, data-informed decisions without the overwhelm.
Services Include
AI tool selection, content support and workflow guidance.
OKR Guidance for Growth
I implement the OKR framework to give your business alignment and momentum.
Services Include
OKR planning, team coaching, measurement tools, check-ins and adjustments.
Delivering Results
1
Driving growth
In the SaaS space, marketing a cloud accounting platform, delivered 125% YoY increase in lead generation and 41% increase in marketing-generated revenue.
2
Product start-up to scale-up
Led EV salary sacrifice product development and go-to-market strategy, delivering 4x increase in EV orders and 5x increase in revenue.
3
Rapid strategy deployment
First 100 day focus on strategy review, brand re-design, value proposition, and website launch across multiple companies.
4
AI as a marketing enabler
Continually horizon-scanning to understand AI's positive impact on marketing workflows and business operations.
5
Collaboration at the highest level
Influencing C-suite, collaborating with sales, product, and customer teams to connect marketing strategy to measurable, commercial outcomes.
6
Full-funnel marketing execution
Skilled in blending brand, digital, events, PR, and paid media to raise awareness, create demand, generate leads and accelerate conversions.
Bringing it to life
LinkedIn Live: Breaking down the silo between sales and marketing
Joining the Independent Buying Group LinkedIn Live, we discussed a super common SME challenge: getting your sales and marketing teams on the same page and working collaboratively to drive your business growth.
Podcast: Navigating Business-to-Business Marketing
I joined the The Scottish Marketing Network podcast to talk all things B2B marketing, from the strategic to the quick wins.
Whitepaper: Growth with through-the-line marketing
I led this campaign as part of a wider strategy to grow the Gofor EV salary sacrifice product, delivering:
  • Above-the-line PR exposure
  • LinkedIn paid search campaign
  • Email/LinkedIn buyer journey,
  • Evergreen LinkedIn content

File upload

ESG Matters Whitepaper.pdf

2.5 MB

Podcast: A case study in profitable lead generation
I joined the Reality Growth podcast to talk about how to to challenge companies who have deep advertising pockets with paid advertising strategies that create predictable lead flows for sustainable growth.
Here to help…
I'm Gordon Ross a marketing consultant, here to help ambitious small-to-medium sized businesses reach their growth potential.
I have almost 20 years experience, across SaaS, IT, financial services, electric vehicles, management consultancy, insurance and sports sponsorship, learning new markets fast and focusing marketing efforts where they matter most.
I founded GR23 Marketing to give businesses like yours access to practical strategies, clear consistent messaging and much more, ready to get you the marketing momentum you need and to help your business grow.
If you're short on headcount or unsure where to start, I can act as your plug-in marketing lead - shaping your plan, building your assets and realising your growth. I’m excited to hear about your marketing challenges and mapping your route to solving them.
Challenge > Solutions > Growth
Looking for some marketing insights to help grow your SME business?
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